I teach brand strategists how brand strategy actually works.
Beyond frameworks and decks. Learn to build systems, develop insights that inspire great creative, and create strategy that survives stakeholders and gets made.
I Teach:
Strategic Thinking Beyond Frameworks
Strategy that survives reality
When everyone uses the same tools and best practices, brands become interchangeable. Learn how to escape the efficiency trap and develop strategies that make the fight unfair. Go where competitors can't follow. Make moves others can't match. This isn't about abandoning rigor, it's about choosing distinction over safety.
Research & Cultural Intelligence
The reality check
As synthetic data becomes ubiquitous, human-led research becomes your competitive edge. Close the Reality Gap. Understand the unspoken truths that dashboards miss. Become the strategist who sees what's actually happening in people's lives, not just what the data says should be happening.
AI Integration
Commanding the machine
Learn how to use AI as a co-pilot for better questions, not just faster answers. Automate the obvious to reclaim time for what machines can't do: strategic leaps, cultural interpretation, and the trust-building that leads to bold decisions. Use AI to become more human, not less.
Systems Thinking & Workshop Facilitation
Building the brand engine
Clients don't need another deck. They need a compass. Learn how to design strategy as a living system, not a static plan. Master facilitation techniques that turn presentations into co-creation. Become the orchestrator who simplifies chaos and ensures strategic continuity through execution.
Presenting & Selling Strategy
Getting buy-in, proving value, and making recommendations stick
Great strategy that doesn't get bought doesn't matter. Learn how to persuade skeptical stakeholders, pre-sell ideas, and tie recommendations to business outcomes. Move beyond insight-theatre to strategies that clients champion, fund, and protect. Close the gap between brilliant thinking and "yes, let's do this."
People, Politics & Growth Partnership
Navigating stakeholders and positioning strategy for business impact
The best insight dies in a room full of competing agendas. Learn how to read the room, build coalitions, and position yourself as a growth partner. Navigate client politics with confidence. Prove impact in the language of business outcomes. Rebrand strategy from "nice to have" to "how we win."
Let's talk about what you need.
Whether you're looking to sharpen your strategic thinking, navigate the AI shift, or finally get your best work bought and implemented, we'll design an approach that fits your challenge. Payment is flexible. Let's figure out what works.
